Baking analogy at work today. While drafting out a recipe, I was asked to make the recipe sound more enticing, like "we use baking powder pure white as the driven snow" and "we beat our cake mixture with tender loving care" etc. I objected as I believe that the function of a recipe is to instruct on cake baking and not to market the cake, and as a result was thought to be uncooperative. *roll eyes*