While trying to explain about glocalization (or the globalization of a product by adapting it specifically to the locality or culture it is marketed in), the first analogy that comes to my mind is actually Chinese food. It's like this: Chinese food is available virtually anywhere in the world, but how it actually tastes like depends on where you're eating it. The only thing that doesn't change is probably the restaurant names that include words like "dragon", "phoenix", "fortune" or "happiness".